LARGEST BEAUTY CHAIN IN KYIV
BACKSTAGE BEAUTY&REFRESH invites you to a partnership in Europe!
BACKSTAGE is about beauty, a successful business, a powerful brand, and cosmic ambitions.
During our 12 years of existence, we have gone through everything: rapid growth, crises, pandemics, and even war. This didn't stop our business; on the contrary, it only strengthened the team, added experience, and client trust.
We are almost back online and ready to go!
The BACKSTAGE team knows how to create, develop and strengthen the beauty business so that it's the market leader no matter what.
That is why we need to find like-minded people and work together based on trust and values!
BACKSTAGE BEAUTY&REFRESH invites you to a partnership in Europe!
BACKSTAGE is about beauty, a successful business, a powerful brand, and cosmic ambitions.
During our 12 years of existence, we have gone through everything: rapid growth, crises, pandemics, and even war. This didn't stop our business; on the contrary, it only strengthened the team, added experience, and client trust.
We are almost back online and ready to go!
The BACKSTAGE team knows how to create, develop and strengthen the beauty business so that it's the market leader no matter what.
That is why we need to find like-minded people and work together based on trust and values!
BACKSTAGE MISSION| WE EXIST TO ALWAYS HAVE THE STRENGTH AND DESIRE TO LIVE TO THE MAXIMUM
12
YEARS OF CONTINUOUS GROWTH
95 000
SATISFIED CUSTOMERS
450
BEAUTY SPECIALISTS IN THE TEAM
13
SALONS IN DIFFERENT DISTRICTS OF KYIV
+1500
NEW CLIENTS EVERY MONTH
+50
NEW MASTERS WITH EACH SALON OPENING
+2
NEW SALONS PER YEAR
10 000
BEAUTY SERVICES PER MONTH
PARTNERSHIP
We have become the #1 brand in Kyiv, created the largest chain of profitable salons in Ukraine and started working on a franchise.
During the war, the most important thing is maintaining stability and optimising all processes in the new reality. We succeeded even more: we created a new format of business partnership based on our expertise, twelve years of experience and values.
During the war, the most important thing is maintaining stability and optimising all processes in the new reality. We succeeded even more: we created a new format of business partnership based on our expertise, twelve years of experience and values.
For the last 3 years we have been working on the creation of a project PARTNERSHIP!
OUR VALUES
WIN-WIN
WIN-WIN
Your victories are our victories and vice versa.
We believe in the synergy of the work of teams and specialists. All our achievements become shared benefits and added value for customers.
HONESTY
HONESTY
Our words are always equal to our actions.
If we say we want to conquer Europe, it will be so!
We agree in advance on all aspects: deadlines, budget, and expectations, to get the best result from the interaction at the end.
We agree in advance on all aspects: deadlines, budget, and expectations, to get the best result from the interaction at the end.
HIGHNESS
HIGHNESS
Do what inspires.
This is how our team of 450 people works: from salon masters to top managers and even business owners.
It is important to us that the interaction with us and with your new business is fun for you. After all, life is too short to waste on something that does not bring pleasure.
It is important to us that the interaction with us and with your new business is fun for you. After all, life is too short to waste on something that does not bring pleasure.
TRANSPARENCY
TRANSPARENCY
We openly discuss any issues.
We decide on cooperation only if it resonates - we cannot do without trust.
All our arrangements and calculations are clean and transparent. We build a relationship with a partner in the same way.
All our arrangements and calculations are clean and transparent. We build a relationship with a partner in the same way.
SAFETY
SAFETY
The most essential thing in life and in business.
From high standards of service quality to our agreements. It's about always feeling protected at every step of the interaction.
Our ideal partner is:
- wants to develop his own business, borrowing experience from the best
- dreams of having more than just a beauty salon — strive to be the #1 trendsetter on the market
- understands that it is not enough to buy a successful business model that works by itself - it takes effort
- ready to implement high-quality standards from the first day of work
- realizes the value of his time and effort, not buying a beauty salon "for beauty."
DISSCUSION
STAGES
STAGES
QUESTIONING
ACQUAINTANCE
AGREEMENTS
PREPARATION AND SIGNING
CONTRACT
CONTRACT
LAUNCH PLAN AND
FURTHER
PROJECT SUPPORT
FURTHER
PROJECT SUPPORT
What exactly can your BACKSTAGE be?
SMART
Area: 120 m² – 150 m²
Location: the center or densely populated residential area
Areas: Hair, Nail, Makeup (men's service — optional)
Separate rooms for parallel services
Team: up to 15 people
Prototype: BACKSTAGE Klovskyi / Lva Tolstogo / Pechersk
Average number of visits per month: 400 – 600
Location: the center or densely populated residential area
Areas: Hair, Nail, Makeup (men's service — optional)
Separate rooms for parallel services
Team: up to 15 people
Prototype: BACKSTAGE Klovskyi / Lva Tolstogo / Pechersk
Average number of visits per month: 400 – 600
CLASSIC
Area: 150 m² – 200 m²
Location: center or densely populated residential area
Areas: Hair, Nail, Makeup, Men service,
(Body&Cosmetology — optional)
Separate rooms for parallel services
Team: up to 25 people
Prototype: BACKSTAGE Osokorky / Lobanovskoho / Pechersk / Comfort Town / Lypky
The average number of visits per month: 600-800
It can be supplemented with an extended storefront or its own cafe bar
Location: center or densely populated residential area
Areas: Hair, Nail, Makeup, Men service,
(Body&Cosmetology — optional)
Separate rooms for parallel services
Team: up to 25 people
Prototype: BACKSTAGE Osokorky / Lobanovskoho / Pechersk / Comfort Town / Lypky
The average number of visits per month: 600-800
It can be supplemented with an extended storefront or its own cafe bar
GRAND
Area: 200 m² – 280 m²
Location: center or densely populated residential area
Areas: Hair, Nail, Makeup, Men service, Body&Cosmetology
Separate rooms for parallel services
Team: up to 40 people
Prototype: BACKSTAGE Chornovola / Obolon / Volodymyrska
The average number of visits per month: 1200 - 2000
It can be supplemented with an extended storefront or its own cafe bar
Location: center or densely populated residential area
Areas: Hair, Nail, Makeup, Men service, Body&Cosmetology
Separate rooms for parallel services
Team: up to 40 people
Prototype: BACKSTAGE Chornovola / Obolon / Volodymyrska
The average number of visits per month: 1200 - 2000
It can be supplemented with an extended storefront or its own cafe bar
What is included in the Backstage Franchise:
01
Marketing and financial strategy for the launch and development of the project
Accompaniment and consultations within 3 months from the date of opening
Accompaniment and consultations within 3 months from the date of opening
02
Website and CRM customer accounting system
03
Development and management of the opening of the project - selection and training of the team, internship of the future leader and administrators
04
Brand book with ready-to-print layouts
05
Service book with the basic principles of working with clients
06
The right to use trademark
in your city (region)Investments and payments
Investment in discovery:
Lump sum - from 25,000 euros (depending on format and region)
Repair and start-up* – from 1000 Euro/1 sq.m. (depending on the room, region and selected format)
Marketing expenses* – from 5000 Euro
*each item is calculated in detail within the framework of the project and agreed with you
Investment in discovery:
Lump sum - from 25,000 euros (depending on format and region)
Repair and start-up* – from 1000 Euro/1 sq.m. (depending on the room, region and selected format)
Marketing expenses* – from 5000 Euro
*each item is calculated in detail within the framework of the project and agreed with you
LET'S GROW TOGETHER!
KARINA DUBININA
The founder of the BACKSTAGE BEAUTY&REFRESH
KARINA DUBININA
The founder of the BACKSTAGE BEAUTY&REFRESH
“
Hello!
My name is Karina Dubinina. 15 years ago, I first started my beauty business with a franchise.
It was a well-known French brand, but then I didn't get the support I expected from the brand owners and started my own - BACKSTAGE salons.
Many years have passed, and during this time, we have done everything we wanted: we opened 13 salons, learned to manage processes and determine priorities, prescribed and implemented work and communication standards, attracted reliable partners, and managed to maintain a successful business even in the most challenging circumstances. It remains to realise one more dream - a franchise!
Accumulating all our experience and taking into account my negative start, we developed this project in such a way that our future partners would have a reliable, professional and fun time with us.
I was hoping you could become a full-fledged part of the BACKSTAGE BEAUTY&REFRESH chain and have everything to make your business successful. Top Brand No. 1 in your city, even in the country.
So, please fill out the questionnaire and make this world even more beautiful!
My name is Karina Dubinina. 15 years ago, I first started my beauty business with a franchise.
It was a well-known French brand, but then I didn't get the support I expected from the brand owners and started my own - BACKSTAGE salons.
Many years have passed, and during this time, we have done everything we wanted: we opened 13 salons, learned to manage processes and determine priorities, prescribed and implemented work and communication standards, attracted reliable partners, and managed to maintain a successful business even in the most challenging circumstances. It remains to realise one more dream - a franchise!
Accumulating all our experience and taking into account my negative start, we developed this project in such a way that our future partners would have a reliable, professional and fun time with us.
I was hoping you could become a full-fledged part of the BACKSTAGE BEAUTY&REFRESH chain and have everything to make your business successful. Top Brand No. 1 in your city, even in the country.
So, please fill out the questionnaire and make this world even more beautiful!
PARTNERS | BACKSTAGE PARTNERS SHARE OUR VALUES
COLLABS | WE ARE PROUD OF WORKING WITH EACH BRAND
