EUROPEAN
EDITION
EDITION
The largest chain of beauty salons in Ukraine
Is looking for franchise partners in Europe
WHY CHOOSE BACKSTAGE?
If you've been to Backstage, you are familiar with our top-notch service.
We've got business tools that have proven themselves through time, crises, pandemics, and even war. We know how to kickstart and steer a successful salon business
We know what brings results, and we're here to share that wisdom with you.
BACKSTAGE MISSION | We're here to embody strength and passion for living life to the fullest
13
YEARS OF CONTINUOUS GROWTH
95 000
SATISFIED CLIENTS
450
BEAUTY SPECIALISTS
13
SALONS IN DIFFERENT AREAS OF KYIV
+1500
NEW CLIENTS EVERY MONTH
+50
NEW TEAM MEMBERS WITH EACH SALON OPENING
+2
NEW SALONS PER YEAR
10 000
BEAUTY SERVICES PER MONTH
INDIVIDUAL FRANCHISE FORM
If you are not sure about something, we are
WHAT WE OFFER
PROFITABLE BUSINESS MODEL
We fine-tune all business processes. We conduct market analysis and develop marketing strategies. We carefully select and train staff. We prepare websites and social media. We calculate and plan meticulously to ensure you get what you expect.
EXPERIENCED TEAM BY YOUR SIDE
We never step aside as 'It didn't work out. It happens.' Together, we gear up for launch and stand by in all the processes that follow.
TAILORING TO YOUR NEEDS
We thoroughly explore your request and the unique aspects of the country, tailoring the strategy accordingly.
LIVE COMMUNICATION AND SUPPORT
No prerecorded videos or chatbots with standard responses. The team of managers and network specialists personally develops your project.
FOR WHOM?
WHAT WE PROVIDE IN OUR COLLABORATION WITH YOU
PAYMENT HOLIDAYS
We offer payment holidays for royalty until your Backstage salon gets on its feet and starts generating profits.
This could be for the first few months, or perhaps the first year.
This could be for the first few months, or perhaps the first year.
EFFECTIVE BUSINESS MODEL
We calculate the financial model to ensure profitability of 15-25% and a payback period of 24 months.
FULL SUPPORT
We plan and launch the salon together. After the opening, we provide support for an additional 3 months with the launch team. Continuous support is maintained throughout our collaboration.
MARKETING AND FINANCIAL STRATEGY
We plan how to launch the project and make it profitable and popular. We assign a marketing manager to guide you to the opening.
TEAM SELECTION
We assist in selecting and training the team. We conduct training for the future manager and administrators.
WEBSITE AND CRM CLIENT ACCOUNTING SYSTEM
We develop websites, social media pages, and tailor email campaigns to our standards. We offer a CRM system to build client databases and automate various processe.
Brand Book та Service Book
You receive a Brand Book with ready-to-print layouts and a Service Book with instructions for administrators and key customer service principles.
USE OF THE BACKSTAGE NAME
The right to use the trademark in your city or region according to the franchise agreement.
FRANCHISE OR PARTNERSHIP FORMATS
HOW MUCH TO INVEST IN A FRANCHISE?
*Each item is carefully calculated within the project and agreed upon with you.
FRANCHISE FEE
from 25 000€
(DEPENDS ON THE FORMAT AND REGION)
RENOVATION AND LAUNCH
from 1000€/м2
(DEPENDS ON THE LOCATION, REGION, AND CHOSEN FORMAT)
MARKETING EXPENSES
from 3 000€
ROYALTIES
Fixed amount or
5% of turnover
5% of turnover
*Paid after the salon becomes profitable.
DISSCUSION
STAGES
STAGES
QUESTIONING
ACQUAINTANCE
AGREEMENTS
PREPARATION AND SIGNING
CONTRACT
CONTRACT
LAUNCH PLAN AND
FURTHER
PROJECT SUPPORT
FURTHER
PROJECT SUPPORT
KARINA DUBININA
The founder of the BACKSTAGE BEAUTY&REFRESH
KARINA DUBININA
The founder of the BACKSTAGE BEAUTY&REFRESH
“
I knew nothing about the beauty business when I opened my first salon 15 years ago. At that time, a franchise seemed like a good solution because I would have the support of experienced people. But that didn't happen.
The founders gave thorough training to the staff, but that's where it ended. From day one of opening, I paid royalties and, in the end, realized it was advantageous for the partner, but not for me
I dared to create the Backstage franchise only 3 years ago, even though we have been on the market for 13 years. For me, it was a taboo subject because I had a negative experience and understood how many nuances need to be taken into account during the launch. I firmly decided that my franchise would provide a business model with predictable profitability and the necessary support. We refined the proposal until I was confident in the result.
The founders gave thorough training to the staff, but that's where it ended. From day one of opening, I paid royalties and, in the end, realized it was advantageous for the partner, but not for me
I dared to create the Backstage franchise only 3 years ago, even though we have been on the market for 13 years. For me, it was a taboo subject because I had a negative experience and understood how many nuances need to be taken into account during the launch. I firmly decided that my franchise would provide a business model with predictable profitability and the necessary support. We refined the proposal until I was confident in the result.
Sharing common values is crucial to us!
If this aligns with you, we'll work together:
WIN-WIN
WIN-WIN
Your victories are our victories and vice versa.
We believe in the power of teamwork and specialists coming together. Everything we accomplish jointly creates shared benefits and extra value for our clients
HONESTY
HONESTY
Our words always match our deeds.
We pre-coordinate all the nuances: deadlines, budget, expectations, and uphold our agreements. That's when we yield impressive results
ENJOYMENT
ENJOYMENT
Doing what inspires.
This is how our team of 450 people works: from salon masters to top managers and business owners. It's important to us that you work and develop your business with enjoyment. Life is too short to spend it on things you don't love.
TRANSPARENCY
TRANSPARENCY
We speak openly.
All our agreements and calculations are clear and transparent. We collaborate only with those we trust.
SAFETY
SAFETY
We use only certified products and adhere to standards. This rule has no exceptions. We provide shelter in salons and care about the safety of clients and masters.
LET'S GROW TOGETHER!
PARTNERS | BACKSTAGE PARTNERS SHARE OUR VALUES
COLLABS | WE ARE PROUD OF WORKING WITH EACH BRAND
